Sterling Silver Unique Designs

 

Sterling silver has been a mainstay of jewellers for several years and suppliers continue releasing new and unique designs to form sure this favoured white metal doesn’t lose its shine.
Sterling silver is firmly ensconced another time as an integral a part of the in-store display of most jewellers following a gentle rise in popularity over the past few decades. While a couple of socio-economic factors have contributed to the present resurgence, it's silver’s affordability and fashion status that are the most reasons for its popularity.
The Global Financial Crisis (GFC) was one factor that contributed positively to the status of alloy when the soaring price of gold forced manufacturers to modify to white metals. Sterling silver has subsequently become a crucial a part of any jewellery lover’s collection albeit it's going to not yet be considered as ‘cool’ as another precious metals.
Perceptions still exist of silver as an old-fashioned metal, probably because it's historically been limited to safe, classic designs; however, this is often changing as suppliers appeal to Danish and European silver houses for fresh, modern and even innovative collections which will help fuel recent demand.  Managing director Helen Thompson-Carter says suppliers must strive to supply some extent of difference in what she believes may be a “sterling silver saturated market”.
“Silver as a metal and as a product is extremely interesting; the demand for silver is large and there's an existing saturation we are seeing immediately ,” she says. “One of the challenges for retailers is that they are trying to seek out something that's tried and tested, rather than trying to seek out true innovation, but if you’re trying to find something that’s tried and tested then you’re only looking to stock exactly the same thing that’s on offer down the road."